Question Alex, what are applications of external data for a startup? A lot of the stuff you talk about is buy-side, but how can a startup benefit from external data? Use Cybersyn as an example, disregarding the business model of selling data, how does alternative data help you with marketing, sales, hiring, etc.
The startup title is in reference to the startup, Motif, to be clear rather than startups' own use of external data.
Your question is very broad: it depends on the type of startup!
For Cybersyn specifically, a Data-as-a-Service company will look similar to a SaaS company: the low hanging fruit is in datasets that tell us who buys data (very meta!), how to contact them, and how their organizations are structured. ZoomInfo or Clearbit would be the perfect example of a vendor most DaaS/SaaS companies would likely benefit from.
I have also gotten a lot of value from the Tegus platform (unstructured data).
Question Alex, what are applications of external data for a startup? A lot of the stuff you talk about is buy-side, but how can a startup benefit from external data? Use Cybersyn as an example, disregarding the business model of selling data, how does alternative data help you with marketing, sales, hiring, etc.
The startup title is in reference to the startup, Motif, to be clear rather than startups' own use of external data.
Your question is very broad: it depends on the type of startup!
For Cybersyn specifically, a Data-as-a-Service company will look similar to a SaaS company: the low hanging fruit is in datasets that tell us who buys data (very meta!), how to contact them, and how their organizations are structured. ZoomInfo or Clearbit would be the perfect example of a vendor most DaaS/SaaS companies would likely benefit from.
I have also gotten a lot of value from the Tegus platform (unstructured data).