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Great article and really insightful distinction on the linearity of reward vs marginal data user. I’d also add “marginal data contribution” - because each user also has a range of data they are actively contributing. In this realm, Money management apps (Mint, TrueBill/Rocket)may have reached the largest scale of hybrid data sharing of any category. They combined a value-add experience (budget insights) with direct opt-in on a case by case basis (account connectors).

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Great article. Are you aware of any quant funds offering a stake in results in exchange for contributing data?

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Thank you. Delphia (https://delphia.com/) was doing this. It appears they recently restructured to some extent, so I am unsure if the effort is ongoing (the history they lay out is a bit complex).

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